By Grant Tudor. This post originally appeared on Forbes.

Most of the time social 'innovation' is palliative, tinkering within the parameters of a system to mitigate harm or make it partially more responsive to the needs of those marginalized or underserved by it. But big impact usually happens when we address the fundamental causes of a system's failure, not just its effects.

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By Samantha Papadakis. A version of this post originally appeared on Making Noise.

In late October, deep in the woods of Maine, a brain surgeon, a world-class skateboarder, a human-centered artist, an improv actor, a behavioral psychologist, a data scientist, a social entrepreneur, and a humanitarian (among others) gathered.

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By Grant Tudor. This post originally appeared on NextBillion.

If marketers can put more mayonnaise into more kitchens, can they do the same with micronutrient-fortified cereal, or with food supplements rich in bio-available nutrients? What role can marketing play in reorienting consumer behavior to ensure that nutrient-rich foods aren't just supplied, but demanded? What can we learn from mayonnaise?

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