Lessening health disparities by marshalling communities of women.

Populist partnered with GirlTrek in the U.S. to design a brand strategy for its efforts to improve the health of black women.

Across the United States, black women face some of the most severe health inequities of any U.S. population. In an effort to apply simple and evidenced methods of addressing chronic health challenges, GirlTrek is organizing groups of black women in communities across the country to walk together.

Populist and GirlTrek joined up to develop a strategic approach to using the GirlTrek brand as a tool to achieve its membership and impact objectives. With a strategically architected brand in hand, the organization is working to rally tens of thousands more women in the country’s highest-need communities.

We were great storytellers before we worked with Populist. We are organized storytellers now.
— T. Morgan Dixon, Co-Founder & CEO, GirlTrek