We partner with those working to improve humanity’s lot.

Our clients are dedicated to serving the underserved with life changing products and services.
Have a look at the rousing work they're up to, and how we’re helping to maximize it.





Deploying mobile communications as a peace-building tool. 

We teamed up with Sisi Ni Amani in Kenya to drive subscriptions to their novel mobile violence prevention service and craft behavior-change SMS messaging models.

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Decreasing micronutrient deficiencies with a biscuit.

We’ve partnered with Violet Health in India to better understand decision-making among pregnant mothers, informing a micronutrient-fortified biscuit’s go-to-market plan.

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Extending life-long clean water access to rural communities.

Populist and the Water Collective are working together to design a more imaginative and effective post-installation process for clean water management.

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Eliminating gender inequities with an affordable menstrual pad.

Populist worked with Sustainable Health Enterprises (SHE) to design a brand strategy for the launch of its affordable menstrual pad in Rwanda.

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Tackling poor sanitation in Nairobi’s slum communities with a franchise of clean toilets.

Populist, in partnership with GRID Impact, worked with Sanergy to better understand usage barriers to its clean toilet facilities and design influential creative solutions.

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Lessening health disparities by marshalling communities of women.

Populist partnered with GirlTrek in the U.S. to design a brand strategy for its efforts to improve the health of black women.

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Making routine medical care prices transparent for America’s under- and uninsured.

Populist worked with OkCopay to design a user acquisition strategy as the platform expands in new cities across the U.S.

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Recruiting a new cadre of highly skilled teachers for Haiti’s rural schools.

Populist partnered with Anseye Pou Ayiti to use its brand as an influential asset as it operationalizes in Haiti.

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Combatting dangerous speech with strategic communications.

Populist is working with the Center for the Prevention of Genocide to design a strategic communications guide for those working to prevent mass atrocities around the world.

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Engaging under-performing students with extended families of support.

Populist partnered with Thread to aid its use of strategic communications for growth and impact goals.

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Recasting condoms as a lifestyle brand for young, multicultural men.

Populist worked with b condoms to help shape the narrative for its pioneering line of condoms in an effort to increase adoption among young, multicultural men in the U.S.

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