We tap our industry's best problem solvers.

We know how to sell soda; can we do the same with condoms? Or micronutrient-fortified biscuits? Or routine immunizations? Or low-cost solar lights? Populist taps exceptional talent from across the marketing and design industries, giving our partners access to top-notch acumen trained in helping organizations better serve their end-users.



Populist casts top talent from the many corners of industry. We bring a breadth of backgrounds to each engagement, from ethnographic research and marketing strategy, to creative direction and data analytics. Each share an obsession with understanding people and a common ethos of creativity.




Populist's Advisory Council is comprised of divergent experts from both industry and social innovation. We lean on our Advisors for support both to Populist and directly to our client partners.


Tim Maleeny
Chief Strategy Officer, Havas Worldwide

Elizabeth Talerman
CEO, Managing Partner, Nucleus

Freya Williams
Group Head, Business + Social Purpose, Edelman

Leetha Filderman
President, PopTech

Alexandra Fiorillo
Principal, GRID Impact

Ali Demos
Director of Ethnography, Ogilvy & Mather Worldwide

Kim Alter
Managing Director, Virtue Ventures




Grant Tudor
Chairman, Populist

Marie-Claire Barker
Global Chief Talent Officer, MEC

Debi Feinman
Managing Director, Ogilvy & Mather

Rachel Brown
CEO, Sisi Ni Amani


We literally could not have had a better experience with Populist. They are passionate, driven, and consummate professionals with the all-too-rare ability to translate their wealth of marketing experience across sectors with immediate (and highly relevant) application.
— Matthew Edmundson, Co-Founder, Violet Health