Engaging under-performing students with extended families of support.

Populist partnered with Thread to aid its use of strategic communications for growth and impact goals.


Thread is demonstrating a novel approach to engaging underperforming students in the U.S. Its work is pioneering creative and persistent methods to address the many barriers facing students outside of the classroom, not just inside. Its nearly decade-long program commits an extended family of support to students, ensuring the long-term success of each.

As the organization scales, expanding its operations and its many families of support, Populist is working with Thread to devise communication strategies that support impact goals, such as family-member recruitment and retention. By leveraging its powerful brand on behalf of its impact efforts, Thread is not only changing the trajectories of the most underserved, but demonstrating groundbreaking approaches to educational success and community development.

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